Philip Kotler
Philip Kotler is an American marketing author, consultant, and professor emeritus at Northwestern University's Kellogg School of Management. Widely regarded as the father of modern marketing, he has authored over 60 books, including the seminal textbook 'Marketing Management,' and his work has shaped marketing theory and practice globally.
Marketing
Business
Economics
Families and the European Union: Law, Politics and Pluralism (Law in Context)
Confronting Capitalism: Real Solutions for a Troubled Economic System
Confronting Capitalism: Real Solutions for a Troubled Economic System
Winning Global Markets: How Businesses Invest and Prosper in the World's High-Growth Cities
Entrepreneurial Marketing: Beyond Professionalism to Creativity, Leadership, and Sustainability
H2H Marketing: Case Studies on Human-to-Human Marketing (Springer Business Cases)
Marketing for Non-profit Organizations
Chaotics: The Business of Managing and Marketing in the Age of Turbulence
Social Marketing
A Framework for Marketing Management: Integrated with Pharmasim
Marketing for Hospitality and Tourism -- Revel + Print Combo Access Code
Mymarketinglab + Pearson Etext + Access Card for Principles of Marketing
Framework for Marketing Management, A
Principles of Marketing (The Prentice Hall Series in Marketing)
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Democracy in Decline: Rebuilding its Future
Readings in marketing management
Principles of Marketing
A Stakeholder Approach to Corporate Social Responsibility: Pressures, Conflicts, and Reconciliation