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Social Marketing by Philip Kotler

Social Marketing

Philip Kotler
401 pages
Free Press
Oct 1989
Hardcover
Business & Investing WSBN
1
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Outlines hows groups devoted to social change can effectively utilize their resources to maximize results, providing a marketing framework for social campaigning and targeting consumer groups
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About this book
Pages 401
Publisher Free Press
Published 1989
Readers 1

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