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Sukki Yoon

Sukki Yoon is a Professor of Marketing at Bryant University and Editor-in-Chief of the Journal of Current Issues and Research in Advertising, specializing as an advertising psychologist in consumer behavior, persuasion, and pro-social behavior.[1][2][3][5]

Advertising Marketing Psychology
Leveraged Marketing Communications: The Importance of Studying the Transfer of Object-to-Brand Associations
Leveraged Marketing Communications: The Importance of Studying the Transfer of Object-to-Brand Associations
2021