Make Your Small Business Web Site Work: Easy Answers to Content, Navigation, and Design

It seems as if every business has a website these days. "Make Your Small Business Website Work" helps you decide if your business needs a website. If so, you'll find out what should be on your website and how to make it organized and effective. The material in this remains completely fresh because it addresses clear simple design, presentation, and marketing principles rather than ever-changing technologies. "Make Your Small Business Website Work" shows you how to make your business website a cost-effective tool without a big marketing budget or large distribution networks. It's for small companies that want to present their best content and add options that maximize a site's potential.