Persuasion: Integrating Theory, Research, and Practice

Students want to learn how to persuade parents, teachers, and classmates. Teachers often view a skills approach as too limiting and focus on theories of persuasion.Persuasion: Integrating Theory, Research, and Practice features an unprecedented fusion of the persuasion skills that students seek, integrated with persuasion theories instructors want to teach - the two approaches that have often been at odds with one another.Available in print and eBook formats, Persuasion: Integrating Theory, Research, and Practice:Explains the major theories of persuasion.Features chapters dedicated to compliance and propaganda and ethics as they relate to persuasion.Utilizes research studies to illustrate theory and its application.Includes numerous current examples and illustrations throughout that bring the application of the chapter concepts to life.Is an Enhanced Online Learning Package designed for students and instructors. Seamlessly integrated within the book's pedagogy, it includes chapter outlines, activities, interactive exercises, a glossary of terms, PowerPoint™ presentations, links to video clips, and a course management system.