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Consumer Behavior: Buying, Having, and Being by Michael R. Solomon

Consumer Behavior: Buying, Having, and Being

Michael R. Solomon
682 pages
Prentice Hall PTR
Jan 1995
Hardcover
Business & Investing WSBN
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Super-client introduction to consumer behavior which uses the latest behavioral theories to give a practical discussion of the buying behaviors of consumers in all cultures.
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About this book
Pages 682
Publisher Prentice Hall PTR
Published 1995
Readers 0

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