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Sally Hogshead

Sally Hogshead is a New York Times bestselling author, Hall of Fame speaker, and former advertising executive known for her work on branding and fascination. She founded How to Fascinate and wrote books including "Fascinate" and "How the World Sees You."

business marketing self-help
Fascinate, Revised and Updated: How to Make Your Brand Impossible to Resist
Fascinate, Revised and Updated: How to Make Your Brand Impossible to Resist
2016
 How the World Sees You: Discover Your Highest Value Through the Science of Fascination
How the World Sees You: Discover Your Highest Value Through the Science of Fascination
2014
 Fascinate: Your 7 Triggers to Persuasion and Captivation
Fascinate: Your 7 Triggers to Persuasion and Captivation
2010
 Fascinate, Revised and Updated: How to Make Your Brand Impossible to Resist
Fascinate, Revised and Updated: How to Make Your Brand Impossible to Resist
1971