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Richard J. Varey

Richard J. Varey is a professor of marketing at the University of Waikato in New Zealand and a recognized scholar in marketing systems, services, and internal marketing. He has authored or edited numerous books, including 'Marketing: A Systems Perspective' and 'Internal Marketing: Directions for Management,' and is known for his work on systems thinking in business.

Marketing Management Systems thinking Business literature
Relationship Marketing: Dialogue and Networks in the E-Commerce Era
Relationship Marketing: Dialogue and Networks in the E-Commerce Era
2003