Jonah Berger

Jonah Berger is a Marketing Professor at the Wharton School of the University of Pennsylvania and an internationally bestselling author known for books like 'Contagious: Why Things Catch On,' 'Invisible Influence,' 'The Catalyst,' and 'Magic Words.' A world-renowned expert on word of mouth, social influence, consumer behavior, natural language processing, and virality, he has published over 85 articles in top academic journals and his work appears in outlets like The New York Times and Wall Street Journal. Born in Washington, D.C., and raised in Chevy Chase, Maryland, he earned his B.A. and Ph.D. from Stanford University.