Gordon H. Bower

Gordon Howard Bower (December 30, 1932 – June 17, 2020) was an American cognitive psychologist renowned for his research on human memory, language comprehension, emotion, and behavior modification[1][2]. He held the A.R. Lang Emeritus Professorship at Stanford University, served as President of the Association for Psychological Science from 1991 to 1993, and was awarded the National Medal of Science in 2005[1][3].