Arash Hashemi

Arash Hashemi is an entrepreneur, self-taught cook, online content creator, and social media personality known for co-founding Kaizen Food Company with his wife and creating Shred Happens, a digital platform focused on low-carb, high-protein, and healthy recipes.[1][2][3] His content emphasizes bold flavors, whole foods, simplicity, and Mediterranean-inspired dishes, drawing from his personal journey overcoming struggles with food and weight.[1][2][3] In 2017, he and his wife launched a low-carb dried pasta product, building a following of over 4 million on social media.[1][3]