agIdeas Research

agIdeas 2012 International Research Conference: Design for Business and Industry has received a substantial interest from a range of researchers and professionals coming from the USA, China, Australia, Iran, South Africa, Mexico, Denmark, Italy, UK, Germany and more. We have invited a panel of thirty independent and internationally recognised experts to help us review the submissions, and after a rigorous peer review process, we have selected eleven papers, written by twenty-three authors and co-authors. The conference had a range of inspiring design scholars such as Dr Robert Crocker, an Oxford educated design and science historian and co-editor of a series of books on design and sustainability from the eminent British publishing house Routledge; and design professionals such as Russell Kennedy, the past President of the International Council of Graphic Design Associations (Icograda) . We were particularly pleased to hear about the latest fi ndings from the research team at Ehrenberg-Bass Institute for Marketing Science whose clients include companies such as Coca-Cola, P&G, Turner Broadcasting, Unilever, General Motors, Kraft, Nielsen, and Leo Burnett; and by the international interior design consultancy Geyer who works for clients such as Rio Tinto, BHP Billiton, Melbourne Airport, ANZ, Deloitte, Fuji Xerox, and Vodafone.