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Customer Relationship Management by EC-Council

Customer Relationship Management

EC-Council
490 pages
Osb Publisher Pte Ltd
Sep 2003
Hardcover
Business & Investing WSBN
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"The relationship between suppliers, technology, and customers is explained in this guide to customer relationship management. Advice is provided on how to acquire and retain customers by leveraging the latest advanced technologies and how to maintain a customer service support center in an e-business environment. Customer lifecycle management and lifetime value, customer strategy, and building a business case for customer relationship management are discussed. This book will prepare managers for the EC-Council CRM exam 212-16."
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About this book
Pages 490
Publisher Osb Publisher Pte Lt...
Published 2003
Readers 0

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