How To Change Someone's Mind

Have you ever convinced a family member to change their vote over the Thanksgiving dinner table? Have you managed to change someone's mind on any important topic? I have not. Until I learned the secret. This book is not about how to win arguments. After ten years of talk radio, I've learned how to do that: talk louder and sound more confident. But it was only recently that I discovered how to actually change people's minds. These are very different things. If you believe that the world would be a better place if more people agreed with you, this insight will help you. I wrote this book to be read in about an hour. You can use the advice right away.