PLANNING+GROWING A BUSINESS VE

Planning and Growing a Business Venture offers a practical, hands-on approach to entrepreneurship and leads students through the process of writing either a feasibility plan or a business plan. With over 400 pages of information, examples, and exercises, this text covers such topics as identifying business opportunities and concept development to market penetration and financial statements. In addition to traditional topics, this book expands your students' horizons through coverage of emerging entrepreneurial topics such as e-commerce, international business opportunities, market analysis, business planning and resources.