Communication Research, Measurement and Evaluation

ABC's definitive guide to communication measurement has arrived. Veteran communication consultant and trainer Lou Williams takes a wide range of proven measurement techniques and presents them in an easy-to-read style. Learn to prove the value of your communication efforts to your organization's leadership, gain a better understanding of your audience and use your findings to plan successful programs.This ring-bound manual includes: Sample questionnaires and surveys Guidelines for conducting interviews and focus groups Practical data analysis techniques Best practice case studies