Systems Entrepreneurship: My 50-Year Journey at UCLA (Nowopen)

Systems Entrepreneurship is based on the author's experience as a technology entrepreneur as well as from 50 years on a business-school faculty. The entrepreneurial framework presented here is robust and driven by a desire to find an organized and scalable model for students and researchers to work with partners in fostering innovation to advance sustainable solutions to a myriad of current challenges including mitigating climate risks, building the new-energy future, addressing the crisis in the American workforce, redressing social and environmental injustice, and enabling large-scale systems change. This robust framework, based on his training and teaching experience in systems entrepreneurship and product management, fosters coalition building in firms. Cooper's experience in business and marketing makes his views and advice on current problems authoritative and worth sharing. This book contains both the author's personal journey as well as valuable lessons for anyone studying or working in the field of business and entrepreneurship.