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Market Driven Management: Prescriptions for Survival in a Turbulent World

Name: Market Driven Management: Prescriptions for Survival in a Turbulent World
Author: B. Charles Ames
ISBN: 9781556230387

B. Charles Ames

204 pages

Irwin Professional Pub

Jan 1988

First Edition

Business & Investing WSBN

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Argues that all businesses must be responsive to the market or perish, looks at examples of companies that have successfully dealt with change, and suggests useful management principles

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About this book

Pages 204

Publisher Irwin Professional P...

Published 1988

Readers 0

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Managerial marketing for industrial firms

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