Packaging in Fast-moving-consumer-goods using augmented reality

Nowadays 80% of worldwide population (worldwide population is 7.3 billion and growing. Internet has 3.17 billion users, 2.3 billion active social media users. Internet users have an average of 5.54 social media accounts, Facebook Messenger and Whatsapp handle more than 72 billion messages per day) use mobiles, social media, search engines as the main sources of information before purchasing a product.Most of our grocery purchase decisions almost always happen in-store, therefore, smartphone which is currently used by 82% of users is of utmost importance in the purchase decision process. 25- to 34-year-old have or take to the kitchen their smartphones or tablets. Per latest statistics, smartphones are the first and main tool consumer use to gather information of any product even while in-store, therefore integrating mobiles as the main tactic of a marketing strategy is of paramount importance for the FMCG industry. The food and beverage industry will find augmented reality useful thanks to its amazing customer engagement potentials and at the same time the value added of the package itself and the increasing of the presence of the package at the shelf space. Now the package will not just need to be designed beautifully to grab the attention, with AR the package is a living entity now: The package interacts with the consumer. The industry will find this tool useful to increase sales and brand positioning from a marketing perspective through a live interaction, and micro-moments generator. From the new products launches perspective, product visualization before production will enable business owners to reduce coordination costs by creating on-the-go prototypes. This possibility also could apply in the sales of new filling, packing lines or packaging machines, even new food & beverage processing developments, etc. From the B2B sales perspective product simulations are now at a fingertip, increasing purchase decisions ratios and sales and finally from the retail point of view by increasing conversions via the try-on-site concept before buying the product. Augmented Reality will become the most efficient way to chase millennials and more profits by reinventing the product offering, in many cases depending on the market, the traditional marketing targets are becoming older or cuts the cord.