“Michael Wheeler has written a new business classic. He presents powerful negotiation strategies and techniques for managers in any industry.” —Henry McGee, former president, HBO Home EntertainmentA member of the world-renowned Program on Negotiation at Harvard Law School introduces the powerful next-generation approach to negotiation.For many years, two approaches to negotiation have prevailed: the “win-win” method exemplified in Getting to Yes by Roger Fisher, William Ury, and Bruce Patton; and the hard-bargaining style of Herb Cohen’s You Can Negotiate Anything. Now award-winning Harvard Business School professor Michael Wheeler provides a dynamic alternative to one-size-fits-all strategies that don’t match real world realities.
