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Successful Direct Marketing In a Week: A Teach Yourself Guide by Patrick Forsyth

Successful Direct Marketing In a Week: A Teach Yourself Guide

Patrick Forsyth
McGraw-Hill; 1 edition
Aug 2014
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Learn in a week, what the experts learn in a lifetime. Sunday: Why use direct mail? Monday: Building and maintaining your database Tuesday: The components of direct mail Wednesday: Creative approaches Thursday: Physical campaigns Friday: Digital campaigns Saturday: Integration and follow-up
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About this book
Publisher McGraw-Hill; 1 editi...
Published 2014
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