Social Network Analysis in Telecommunications (Wiley and SAS Business Series Book 37)

A timely look at effective use of social network analysis within the telecommunications industry to boost customer relationshipsThe key to any successful company is the relationship that it builds with its customers. This book shows how social network analysis, analytics, and marketing knowledge can be combined to create a positive customer experience within the telecommunications industry.Reveals how telecommunications companies can effectively enhance their relationships with customersProvides the groundwork for defining social network analysisDefines the tools that can be used to address social network problemsA must-read for any professionals eager to distinguish their products in the marketplace, this book shows you how to get it done right, with social network analysis.