66 PERCENT OF SMALL BUSINESSES FAIL--AND IT'S NOT FOR THE REASONS YOU THINK. WHY DO THEY FAIL? That is what SUCCESS Publisher Darren Hardy set out on a mission to discover. What he found was startling. All the previously reported reasons and assumptions for the failure rate (capital, location, credit, inventory management, and competition) were wrong. Failure was not due to outside factors--they were internal. They weren't economic--they were emotional. The unexpected and terrifying emotional roller coaster an entrepreneur experiences is the greatest factor in why most quit and ultimately fail. BUT IT DOESN'T HAVE TO BE THAT WAY. The Entrepreneur Roller Coaster: Why Now Is The Time To #JoinTheRide, will prepare you for the wild ride of entrepreneurship.