Find out how design works and how you can make it work for you. Helps you with: Choosing a shape to work on, choosing the right proportion for your line, choosing a typeface for headings and text, deciding on the size and shape of work on selecting a suitable typeface, deciding on the right color, designing stationary, a business card, a newsletter, a full-color brochure, an advertising insert for direct mail, a point-of-sale package. The details of design and layout are explained in simple, understandable principles. Designers are guided through each step of design, type, composition and layout.
