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The Marketing Workbench: Using Computers for Better Performance by John M. McCann

The Marketing Workbench: Using Computers for Better Performance

John M. McCann
259 pages
Irwin Professional Pub
Jan 1986
Paperback
Business & Investing WSBN
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Case studies complement a discussion of how marketing professionals can apply state-of-the-art computer technology and artificial intelligence ideas to the management of corporate knowledge and resources
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About this book
Pages 259
Publisher Irwin Professional P...
Published 1986
Readers 0

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