Campaign for President: The Managers Look at '88

The 1988 Presidential campaign, considered by many to be one of the most negative in recent history, is candidly reviewed by the people who ran the campaigns of the 15 announced candidates. They tell why their candidate undertook the campaign, how they planned to win, how they assessed their strengths and weaknesses and their strategies for overcoming obstacles. Top officials of the Bush and Dukakis campaigns answer questions and exchange opinions about campaign advertising, organization, fundraising, conventions, vice presidential selection, and debate strategies. The role of the press is reviewed by nationally respected journalists. Reforms in the campaign process are suggested by the managers and the journalists. Read more Continue reading Read less REVIEW
?This book is a transcript of a conference at Harvard's Institute of Politics at which significant participants from the primary and general presidential election campaigns of 1988 discussed what occurred and why. . . . The introductions to each topic are uniformly good, summarizing the major themes raised in each. Two topics--campaign organizations and media and poll use--are very interesting. . . .?-Library Journal

"This book is a transcript of a conference at Harvard's Institute of Politics at which significant participants from the primary and general presidential election campaigns of 1988 discussed what occurred and why. . . . The introductions to each topic are uniformly good, summarizing the major themes raised in each. Two topics--campaign organizations and media and poll use--are very interesting. . . ."-Library Journal ABOUT THE AUTHOR
DAVID R. RUNKEL, currently an Assistant to Attorney General Richard Thornburgh, served most recently as Deputy Director of Harvard University's Institute of Politics at the John F. Kennedy School of Government.

Included as participants or commentators/contributors are: Roger Ailes, Lee Atwater, Edward Rogers, Paul Brountas, Susan Estrich, Jack Corrigan, Ronald Brown, William Carrick, Susan Casey, Frederick DuVal, Richard Hatcher, Allan B. Hubbard, William Lacy, Daniel Mariaschin, J. Frederick Martin, Terry Michael, R. Marc Nuttle, Edward Rollins, Robert Bickel, E.J. Dionne, Howard Fineman, Edward Fouhy, David Gergen, Paul Taylor, Linda Wertheimer, and Judy Woodruff.

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