Digital Compass: A Guide to Navigating the Networked Economy

From a respected Silicon Valley insider, here is an in-depth examination of where things are going in the constantly evolving world of e- business. Taking into consideration what the industry has learned through the lessons of investors and business leaders of first-generation digital companies, this book charts a course through the uncertain waters of the most recent phase of e-business, and looks beyond it to the future. Readers will explore solutions to the different challenges faced by business-to- business and business-to-consumer companies, whether they're product or service providers. Anyone interested in navigating through the current digital climate will find targeted guidance on how to: * Anticipate the future of the e-marketplace * Leverage the demographics of Web users * Stay abreast of privacy and security issues * Avoid pitfalls in site design, branding, and partnering * Prepare for emerging e-business standards, such as XML * Protect intellectual property, and more Taking a wide, up-to-the-minute perspective, Digital Compass points readers toward the "true north"--profitability--which is the ultimate destination in the networked economy.