Channels of Influence: Cbc Audience Research and the Canadian Public

An examination of the relationship between the Canadian Broadcasting Corporation and the public, with an emphasis on the role that audience research plays or should play within a public broadcasting organization. Based largely on previously unexamined archival sources and business records, as well as personal interviews and in-house research reports, the account includes a history of audience measurement methods in Canada and a critique of ratings as an instrument of cultural democracy. Canadian catalog no. C94-930138-8. Annotation copyright Book News, Inc. Portland, Or.