The comic book publishing event of 2000 is coming to your bookstore. Ultimate Spider-Man received extensive press coverage and was the highest selling comics launch of the year. It is the reinterpretation of Spider-Man's origin, updated for today's tweens and teens. Starting over at the beginning, the story of how a tortured teen is imbued with startling powers, has been completely re-imagined to appeal to the hi-tech, media savvy youth of today. In the process, great steps were taken to make the unfolding saga reader-friendly to the non-comics reader. "Our characters have been around for almost 40 years," explained Bill Jemas, Marvel`s President of Publishing and New Media, explaining the reasoning behind Ultimate Spider-Man. "It's great that our comics are so rich that storylines run forever, but we want the Ultimate books to be accessible to the first-time reader.
