Selling Destinations: Geography for the Travel Professional

Selling Destinations takes a fresh approach to geography. It treats geography as something the travel industry sells - and tells the user how to match clients to destinations, the key to success and sales. The book presents information about the world's leading centers of tourism that the travel professional really needs to know. The writing and the format make learning about places, people, and the profession enjoyable and memorable. The book is a great refresher for experienced travel professionals and an indispensable tool for men and women entering the industry.