Electronic Marketing and the Consumer by Robert A. Peterson

Electronic Marketing and the Consumer

Robert A. Peterson
208 pages
SAGE Publications, Inc
May 1997
Hardcover
Business & Investing WSBN
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Electronic Marketing and the Consumer provides comprehensive and current information on a wide range of marketing techniques including: direct response radio and television; computers and the Internet; facsimile machines; telephone-based technologies; videography; interactive kiosks; pagers; optical scanners; electronic ticket machines; and `smart cards′.Real-world cases and practical insights are provided from the experiences of major consumer marketers such as Mary Kay Cosmetics and Dell Computer. Robert A Peterson gives expert advice on the future of electronic marketing and its likely impact on consumer behaviour and society.
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About this book
Pages 208
Publisher SAGE Publications, I...
Published 1997
Readers 1