The Real Toy Story: Inside the Ruthless Battle for America's Youngest Consumers by Eric Clark

The Real Toy Story: Inside the Ruthless Battle for America's Youngest Consumers

Eric Clark
272 pages
Free Press
Jan 2007
Hardcover
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The American toy business is massive, world dominating, cutthroat, exciting, and increasingly willing to sacrifice our kids in its frantic rush for profit. And yet, for all its rapaciousness, the industry is in the business of delighting and fascinating our children. Toys are one of the most emotive subjects in the world. We all remember our own toys; we care desperately about those we choose for our kids, knowing these objects help shape children's lives. They are also a constantly newsworthy item: every Christmas, which toys are hot -- and the scramble by parents to grab them before the stores are empty -- is front-page and TV bulletin news. The Real Toy Story tells the tales of these toys and of the vast, world-dominating $22 billion American industry that creates them.
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About this book
Pages 272
Publisher Free Press
Published 2007
Readers 0