The Political Mind: Why You Can't Understand 21st-Century American Politics with an 18th-Century Brain

In What's the Matter with Kansas? Thomas Frank pointed out that a great number of Americans actually vote against their own interests. In The Political Mind, George Lakoff explains why. As it turns out, human beings are not the rational creatures we've so long imagined ourselves to be. Ideas, morals, and values do not exist somewhere outside the body, ready to be examined and put to use. Instead, they exist quite literally inside the brain—and they take physical shape there. For example, we form particular kinds of narratives in our minds just like we form specific muscle memories such as typing or dancing, and then we fit new information into those narratives. Getting that information out of one narrative type and into another—or building a whole new narrative altogether—can be as hard as learning to play the banjo.