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Marketing: Instructor's Manual by David Mercer

Marketing: Instructor's Manual

David Mercer
1000 pages
John Wiley & Sons Inc
Jun 1996
Paperback
Business & Investing WSBN
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Since it was published, Marketing has established itself as a first choice text for marketing undergraduates, MBA students and those taking professional examinations. Marketing is exceptionally easy to use, is comprehensive, international, up-to-date and innovative. It represents a significant breakthrough in the teaching of marketing and is one of the key texts of the discipline.
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About this book
Pages 1000
Publisher John Wiley & Sons In...
Published 1996
Readers 0

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