The Culture Code: The Secrets of Highly Successful Groups

The <i>New York Times</i> bestselling author of <i>The Talent Code</i> unlocks the secrets of highly successful groups and provides tomorrow's leaders with the tools to build a cohesive, motivated culture.<br><br> Where does great culture come from? How do you build and sustain it in your group, or strengthen a culture that needs fixing?<br><br> In <i>The Culture Code,</i> Daniel Coyle goes inside some of the world's most successful organizations - including Pixar, the San Antonio Spurs, and the U.S. Navy's SEAL Team Six - and reveals what makes them tick. He demystifies the culture-building process by identifying three key skills that generate cohesion and cooperation, and explains how diverse groups learn to function with a single mind. Drawing on examples that range from Internet retailer Zappos to the comedy troupe Upright Citizens Brigade to a daring gang of jewel thieves, Coyle offers specific strategies that trigger learning, spark collaboration, build trust, and drive positive change. Coyle unearths helpful stories of failure that illustrate what <i>not</i> to do, troubleshoots common pitfalls, and shares advice about reforming a toxic culture. Combining leading-edge science, on-the-ground insights from world-class leaders, and practical ideas for action, <i>The Culture Code</i> offers a roadmap for creating an environment where innovation flourishes, problems get solved, and expectations are exceeded.<br><br> Culture is not something you are - it's something you do. <i>The Culture Code </i>puts the power in your hands. No matter the size of your group or your goal, this book can teach you the principles of cultural chemistry that transform individuals into teams that can accomplish amazing things together.<br><br> &quot;If you want to understand how successful groups work - the signals they transmit, the language they speak, the cues that foster creativity - you won't find a more essential guide than <i>The Culture Code</i>. This book is a marvel of insight and practicality.&quot; - Charles Duhigg, <i>New York Times </i>bestselling author of<i> The Power of Habit </i>and<i> Smarter Faster Better</i>