Introduction to Information Technology

It makes your business soar! Without Information Technology (IT) , the snowboard on the cover simply would never make it to the slopes. As you read Introduction to Information Technology, you'll discover that IT integrates and enhances all functions of a business-from the research and development that goes into designing a faster, more flexible board, to the delivery systems that make sure stores receive stock in time for winter, to the point-of-sale systems that track sales trends and customers' buying preferences. Written in language you can easily understand, the text gradually presents complex technical information on a need-to-know basis, so that you won't get overwhelmed by the details. Each chapter is filled with dozens of real-world examples that demonstrate IT's relevance to different disciplines, industries, and companies. Throughout the text, you'll also find numerous opportunities to apply what you've learned. Features * Relevance: The authors explain why IT is important to all individuals and functions within an organization by relating topics to specific business majors (finance, marketing, MIS, production/operations, HR, etc.) . * Real-World Examples: Extensive examples show you the capabilities of IT, its cost and justifications, and innovative ways actual corporations are using IT in their operations. * Global Perspective: The text explains how IT facilitates export and import, managing multinational companies, and electronic trading around the globe. * Integrated Systems: Integrated systems (e.g. SAP R/3; extranets) are stressed and related to supply chain management and multinational corporations. * Making Connections: The text emphasizes the importance of connections among individuals, groups, and organizations, and the support that IT provides in enabling these connections. * The Web: In addition to teaching the fundamentals of the Internet, the text presents a comprehensive chapter on e-commerce. All chapters include Web-based, real-world applications, "integration with the Web" exploration, and Internet exercises. * The Virtual Company: A Web-based case for a simulated company manufacturing snowboards enables you to create and operate a small business a small business on the Web.