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The Marketing Plan by William A. Cohen

The Marketing Plan

William A. Cohen
760 pages
John Wiley & Sons Inc
Jan 1996
Hardcover
Business & Investing WSBN
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Explaining not just what to do, but the hows and whys, this comprehensive text will enable the reader to understand and develop professional marketing plans for themselves, business people and corporations. Easy step-by-step procedures, forms and example marketing plans for particular products and/or services are provided to assist in the development of these plans.
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About this book
Pages 760
Publisher John Wiley & Sons In...
Published 1996
Readers 0

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