Seth Godin challenges listeners to find the courage to treat their work as a form of art. Godin uses the legend of Icarus flying near the sun and meeting his demise to illustrate his point, but he points out a forgotten aspect of the myth--fly too low and close to the water and you will sink--an aspect he believes is more dangerous in business. Godin argues that aiming too low and conforming is more fatal to productivity, and he challenges listeners to be professionally creative in their fields.
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