From Barnes & NobleThis book helps answer the question that is frequently asked when an expert tells us that our conscious mind comprises only a tiny fraction of our working brain: What are the rest of my 160-190 billion brain cells doing? Neuroscientist/author David Eagleman (Sum; Wednesday Is Indigo Blue) is superbly positioned to plumb the depths of our subterranean mental processes. Drawing on cutting-edge research, his exploration illuminates real world decision-making, with examples that include everything from the mortgage meltdown and mating preferences to the fluctuating incomes of pole dancers. A provocative read for fans of Malcolm Gladwell.
From the PublisherA Boston Globe Best Book of the Year
"Original and provocative.
