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European International Marketing Business by Philip R. Cateora

European International Marketing Business

Philip R. Cateora
Richard d Irwin
Jan 1998
Hardcover
Business & Investing WSBN
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This text continues to dominate the field of International Marketing. Its long standing tradition as the market leader is strengthened in this edition with an increase in coverage of technology¿s impact on the international market arena and a more comprehensive website, helping to provide updates to text content in this continually changing field.
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About this book
Publisher Richard d Irwin
Published 1998
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