Society in Focus: An Introduction to Sociology

This innovative introductory book explores sociological concepts in a changing world using a wide variety of historical and cross-cultural examples, uniquely integrating media and new technology as a social force. The authors take a critical look at the media, discussing how it is controlled, who controls it, how messages are framed and distributed, and the extent to which it defines society and social issues.A major theme, "Things Are Not What They Seem", emphasizes critical thinking throughout.