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The origin of ideas : blending, creativity, and the human spark by Mark Turner

The origin of ideas : blending, creativity, and the human spark

Mark Turner
312 pages
Oxford University Press
Jan 2014
 Book : English
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Humans are unique among all other species in having one cognitive attribute-the ability, almost without conscious effort, to engage in blending. This is the first book that brings the theory of blending to a wide audience and shows how blending is at the heart of the origin of ideas.
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About this book
Pages 312
Publisher Oxford University P...
Published 2014
Readers 0

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