Communicating About Health: Current Issues and Perspectives

Now in its fifth edition, Communicating About Health: Current Issues and Perspectives continues to live up to its long-standing reputation as the most dynamic and current exploration of health communication on the market. The book offers rich, current research and in-depth analysis of the cultural, social, and organizational issues that influence health communication and health advocacy.

Communicating About Health is an indispensable resource for readers seeking to improve their communication abilities in fields related to health. This text explores health communication through the eyes of patients, care providers, health care leaders, campaign designers, and more. Readers will learn how culture, media, personal identity, technology, social networks, and other factors contribute to health and healing. Read more Continue reading Read less REVIEW
"This text is an excellent choice for students or practitioners looking for an equal balance of scholarship and application. The examples are engaging and the research is the best the field has to offer. You won't find a more comprehensive yet digestible text than this one."--Elizabeth Petrun, University of Maryland

"Communicating About Health is a strong introduction to the various elements of health communication. It moves beyond the theories of behavior and attitude to address skills important to health communication initiatives. This book highlights how organizational, cultural, and interpersonal communication affects public health initiatives and outcomes."--Virginia McDermott, High Point University

BOOK DESCRIPTION
An indispensable resource that connects current issues, scholarship, and practical applications in the complex world of health care ABOUT THE AUTHOR
Athena du Pré is a Distinguished University Professor at the University of West Florida, where she directs graduate programs in Strategic Communication & Leadership and Health Communication Leadership. She is the author or coauthor of numerous books, including Communicating About Health: Current Issues and Perspectives (5th ed.) , Understanding Human Communication (12th edition, coauthored by Ron Alder and George Rodman) , and Essential Communication (coauthored by Adler and Rodman) . Since joining the UWF faculty, she has twice been honored by the student body with an annual Distinguished Teaching Award. Read more Continue reading Read less