The Future of Marketing: Strategies from 15 Leading Brands on How Authenticity, Relevance, and Transparency Will Help You Survive the Age of the Customer

Reinvent marketing for your radically new environment smarter, faster, more agile, more customer-driven! In this by marketers, for marketers primer, Nicholas Johnson offers evidence-based guidance for transforming what you do, and how you do it.   The Future of Marketing shows how to anticipate and respond to relentless change in channels, media options, organizational relationships, technologies, markets, products, services and most important of all, customers. Johnson investigates each key emerging trend marketers are facing, from shifting customer expectations and fragmenting media landscapes to the challenge of synthesizing vast troves of data into actionable knowledge. He explains how these trends are eradicating marketing as we know it, and helps you respond by refashioning organizational structures, marketing campaigns, marketer roles, and much more.