Customer-Centered Design: A New Approach to Web Usability

Customer-Centered Design offers a complete blueprint for understanding your online customers' needs and goals more thoroughly, and using that knowledge to deliver an outstanding shopping experience - profitably. This book reveals how to design a superior online shopping experience, understand how the products you sell influence the information architecture and your site design, measure your site's usability to stay on the leading edge, help customers make buying decisions, and blend successful techniques from catalogs, retail, and e-tail stores to create a new shopping environment.