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Cases in E-Commerce by Jeffrey F. Rayport

Cases in E-Commerce

Jeffrey F. Rayport
656 pages
McGraw-Hill/Irwin
May 2001
Hardcover
Business & Investing WSBN
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37 Harvard-style cases featuring top companies competing in the New Economy. Cases are organized to facilitate discussion of the decision-making process for formulating New Economy enterprise strategy. The presentation mirrors the organization of the eCommerce textbook written by the authors.
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About this book
Pages 656
Publisher McGraw-Hill/Irwin
Published 2001
Readers 0

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