Jab, Jab, Jab, Right Hook: How to Tell Your Story in a Noisy Social World

From Barnes & NobleEvery boxer and ring fan knows the setup sequence echoed in this book's title. Author Gary Vaynerchu (The Thank You Economy; Crush It!) thinks that winning combination can be applied to successfully connecting with customers; that is, by first engaging their attention and then making a direct, real impact on their purchasing choices. As an expert in the field, he also knows however that building these winning relationships in the ever-changing universe of social media can be dauntingly difficult. This book (which spotlights the author's power-punching prose style) explains in real world terms how to win over your customer and knock out your competitors.





Library Journal12/01/2013
Drawing on boxing terminology, digital marketing consultant Vaynerchuk (Crush It! Why Now Is the Time To Cash in on Your Passion; The Thank You Economy) likens the relationship between company and customer to that between dueling pugilists.