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Competitive Marketing: A Strategic Approach

Name: Competitive Marketing: A Strategic Approach
Author: John O'Shaughnessy
ISBN: 9780044451174

John O'Shaughnessy

372 pages

Unwin Hyman

Jan 1984

Subsequent Edition

Business & Investing WSBN

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This new edition of a best selling international text now covers strategic marketing and includes up-to-date examples of all areas of marketing throughout.

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About this book

Pages 372

Publisher Unwin Hyman

Published 1984

Readers 0

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